ImmerGen Studios leadership team has over forty years of combined experience in marketing, programming, training, and retail and environmental design. Our backgrounds include the production of video, print, websites, mobile applications and point-of-purchase displays for the retail, medical and construction industries.

Paul Lyrek

CEO / Founder
ImmerGen Studio was founded by Paul Lyrek in 2014. Before that, Paul worked in software develop and advertising for over eighteen years, most recently he was the Director of Digital Strategy at an advertising firm in Minneapolis, Minnesota. He has always been an avid computer gamer and that is how he picked up on the recent advances in virtual reality. Paul decided to combine his passions for marketing, training and games and created ImmerGen Studios LLC.